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Gerber Products Company Privacy Notice

Effective: May 15, 2012
Last Updated On: December 8, 2022

SCOPE OF THIS NOTICE

Please read this privacy notice (“Notice”) carefully to understand our policies and practices regarding your personal data and how we will treat it. This Notice applies to individuals who interact with Nestlé services as consumers (“you”). This Notice explains how your personal data (which some jurisdictions may refer to as “personal information”) is collected, used, and disclosed by Gerber Products Company/Nestle Infant Nutrition and third parties acting on our behalf (collectively  “Gerber”, “Nestlé”, “We”, Us”). It also tells you how you can access and update your personal data and make certain choices about how your personal data is used.

This Notice covers both our online and offline data collection activities, including personal data that We collect through our various channels such as websites, apps, third-party social networks, Parents Resource Center, points of sale and events where this policy is provided to you as well as information that Gerber may collect from or about Medical Professionals on any Medical Professional-directed websites or pages owned or controlled by Gerber. Please note that We might combine personal data from different sources (website, offline event), including by combining personal data that were originally collected by different Nestlé entities or Nestlé partners. We also may combine data from third parties with data We already have.

This Notice does NOT apply to information collected by Gerber’s international affiliated (e.g., Gerber Canada, Gerber Medico, Gerber Europe/Russia, Gerber Asia, and Gerber South America), sites operated by other subsidiaries of the Gerber Products Company; sites operated by third party licensees of Gerber, sites operated by independent retailers that sell Gerber products, or sites that do not reference this Notice.

In some instances, if you do not provide personal data to Us, We may not be able to provide you with certain goods and/or services. We will indicate to you when this is the case, for example, by stating so on our registration forms.

California Notice of Collection of Personal Information: We collect personal information listed below under “Personal Data that We Collect About You” for the purposes described below under “Uses for Your Personal Data.” To learn more about your California privacy rights, including your right to opt out of the sale or sharing of your personal information, please scroll down to “Your Privacy Rights.”
 

1. PERSONAL DATA THAT WE COLLECT ABOUT YOU

When information identifies or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household, we refer to it as “personal data” or “personal information.” We collect various types of data from you, including insensitive data, as described below.

- Identifiers, including certain data defined as “personal information” in the California Customer Records law or as a protected classification under California or federal law. This data includes:

  • Personal Contact Data: Any data you provide to Us that would allow Us to contact you, such as your name, postal address, e-mail address, social network details, or phone number.
     
  • Account Login Data: Any data that is required to give you access to your specific account profile. Examples include your login ID/email address, screen name, password in unrecoverable form, and/or security question and answer.
     
  • Certain Data from Your Computer/Mobile Device: Data about the computer system or other technological device that you use to access one of our websites or apps, such as the Internet protocol (IP) address used to connect your computer or device to the Internet and other online identifiers. If you access a Nestlé website or app via a mobile device such as a smartphone, the collected data will also include, where permitted, your phone’s unique device ID, advertising ID, and other similar mobile device data.
     
  • Payment and Financial Data: Any data that We need in order to fulfil an order, or that you use to make a purchase, such as your debit or credit card details (cardholder name, card number, expiration date, etc.) or other forms of payment (if such are made available). In any case, We or our payment processing provider(s) handle payment and financial data in a manner compliant with applicable laws, regulations and security standards such as PCI DSS.
     
  • Demographic Data & Interests: Any data that describes your demographic or behavioral characteristics. Examples include your date of birth, age or age range, gender, geographic location (e.g., ZIP code), favorite products, hobbies and interests, work status or professional credentials, and household or lifestyle data. This may include data about your health, medical conditions, nutrition, and exercise habits and goals. It may include data about your children’s genders, feeding styles, birthdates, or expected due dates. It may also include data about work status or professional credentials. In some cases, this could include data that you give Us about someone else. For example, if you provide a friend’s email address for a tell-a-friend program. If you are a health care professional, We may collect data about your practice.
     
  • Third-Party Social Network Data: Any data that you share publicly on a third-party social network or data that is part of your profile on a third-party social network (such as Facebook) and that you allow the third-party social network to share with Us. Examples include your basic account data (e.g., name, email address, gender, birthday, current city, profile picture, user ID, list of friends, etc.) and any other additional data or activities that you permit the third-party social network to share. We receive your third-party social network profile data (or parts of it) every time you download or interact with a Nestlé web application on a third-party social network such as Facebook, every time you use a social networking feature that is integrated within a Nestlé site (such as Facebook Connect) or every time you interact with Us through a third-party social network. To learn more about how your data from a third-party social network is obtained by Nestlé, or to opt out of sharing such social network data, please visit the website of the relevant third-party social network.

We use this data for a number of purposes, such as (1) consumer service purposes, including responding to your inquiries; (2) to provide you with information about goods or services; (3) personalization, such as to analyse your preferences habits, anticipate your needs, improve and personalise your experience on our websites and apps, provide you with targeted advertising and content, and allow you to participate in interactive features; (4) order fulfilment; and (5) other general business purposes, such as internal or market research, analytics, and security. To learn more about these uses, visit Section 4, below.

We disclose this data within the Nestlé S.A. family of companies, as well as with our service providers and third parties, as described in Section 5, below.

- Internet or Other Similar Network Activity. This data includes websites and communication usage data. As you navigate through and interact with our websites/apps or emails, We use automatic data collection technologies to collect and record certain data about your device(s) and your actions. This includes data such as which links you click on, which pages or content you view and for how long, and other similar data and statistics about your interactions, such as content response times, download errors, and length of visits to certain pages, keystrokes, mouse movements, form field entries, as well as operating system type and web browser type and version. This data is captured using automated technologies such as cookies and web beacons and is also collected through the use of third-party tracking for analytics and advertising purposes.

We use this data for a number of purposes, such as personalization and other general business purposes, such as internal or market research, analytics, and security. To learn more about these uses, visit Section 4, below. We disclose this data within the Nestlé S.A. family of companies, as well as with our service providers and third parties, as described in Section 5, below.

- Commercial Information. This data includes data described in the “Demographic Data & Interests” section above, data relating to your purchasing or consuming histories or tendencies, and the following:

  • Market Research & Consumer Feedback: Any information that you share with Us about your experience of using our products and services.
     
  • Consumer-Generated Content. Any content that you create and then share with Us on third party social networks or one of our websites or apps. Examples include photos, videos, personal stories, or other similar media or content. Where permitted, We collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, website community features, consumer engagement, and third-party social networking.

We use this data for a number of purposes, such as (1) consumer service purposes, including responding to your inquiries; (2) personalisation, such as to analyse your preferences habits, anticipate your needs, improve and personalise your experience on our websites and apps, provide you with targeted advertising and content, and allow you to participate in interactive features; (3) other general business purposes, such as internal or market research, analytics, and security. To learn more about these uses, visit Section 4, below.

We disclose this data within the Nestlé S.A. family of companies, as well as with our service providers and third parties, as described in Section 5, below.

- Geolocation Data. This data is used and shared in the same way as the “Identifiers” and “Commercial Information” described above.

- Audio, Electronic, Visual, or Similar Information. This data may include photos and videos that you share with us as consumer-generated content or via third-party social networks, as described above, as well as recordings of your conversations with our Parents Resource Center. This data is used and shared in the same way as the “Commercial Information” described above.

- Inferences. We may draw inferences from the data We collect from and about you to create a profile reflecting your preferences, characteristics, and behaviour. We use this data for personalization and other general business purposes, such as internal or market research, analytics, and security. To learn more about these uses, visit Section 4, below. We disclose this data within the Nestlé S.A. family of companies, as well as with our service providers and third parties, as described in Section 5, below.

For our Sites directed to Medical Professionals, in addition to some of the information listed above, We may also collect the following information:

-Healthcare Related Information. In addition to basic demographic information (listed above), We may also collect, in some cases through specific website tools, information about a medical professional’s interest in certain Gerber products. This information is used for the purposes identified at the time of collection. Some tools may allow you to enter and display certain health information on the site itself.

To the extent that personal information regarding a patient’s medical conditions is stored, We may be required to disclose it in certain circumstances, including but not limited to, the following: the Food and Drug Administration pursuant to adverse events, public health authorities relative to preventing or controlling disease, as required by federal state or local law or as required pursuant to subpoena. Please note that Gerber Products Company may never have a reason to make these types of disclosures.

-Medical Professional Feedback. This includes information that you voluntarily share with Us about your experience in using our products and services, including our Sites. Examples may include unsolicited comments and suggestions, testimonials, or other questions or feedback related to our products. We typically collect this information in the form of medical professional surveys, medical professional panels, contact forms, and email correspondence.

-Medical Professional-generated Content. This refers to content that you create and then share with Us (and perhaps others) by uploading it to one of our Sites, including one of our Facebook sites. Examples may include photos, videos, personal stories, or other similar media or content. We may collect and publish medical professional-generated content in connection with a variety of activities, including contests and other promotions, website community features, and third party social networking.

 

2. HOW WE COLLECT PERSONAL DATA ABOUT YOU

We collect personal data directly from you, when you choose to provide it to Us. For example, We collect data when you place an order with Us. We collect data when you register on one of our websites or apps. We collect data when you become a member of a loyalty program. We collect data when you sign up for our emails. We collect data from printed or digital registrations and similar forms that We collect via, for example, postal mail, in-store demos, contests, and other promotions or events. We collect data if you fill out a survey or use other tools on your websites or apps. We also collect data if you contact Us through our websites or apps, via email or through social media.

We collect data from you passively. For example, We use tracking tools like browser cookies and web beacons. We do this on our websites and in emails that We send to you. We collect data about users over time when you use this website. This includes usage and browser data. We may have third parties collect data this way. We also collect data from our mobile apps.

We get data about you from other sources. For example, our affiliates and business partners may give Us data about you. We may receive data from analytics or similar companies who compile information about shoppers and their preferences. Social media platforms may also give Us data about you. We may get data about your interactions with our ads on third-party sites via our ad partners.

 

3. PERSONAL DATA OF CHILDREN

We do not knowingly solicit or collect personal data from children below the age of 13. If you are a parent or legal guardian and think that your child under 13 has given Us data, you can contact Us in writing or by email as provided below under the section titled CONTACT. Please mark your inquiries “COPPA Information Request.” We do not knowingly sell the personal data of minors under the age of 16 without affirmative authorization.

 

4. USES FOR YOUR PERSONAL DATA

The following paragraphs describe the various purposes for which We collect and use your personal data, and the different types of personal data that are collected for each purpose. Please note that not all of the uses below will be relevant to every individual.

Consumer service. We use your personal data for consumer service purposes, including responding to your inquiries. This typically requires the use of certain personal contact data and information regarding the reason for your inquiry (e.g., order status, technical issue, account maintenance, product question/complaint, general question, etc.).

Contests, marketing, and other promotions. We may use your personal data to provide you with information about goods or services (e.g., marketing communications or campaigns or promotions). This can be done via email, ads, SMS, phone calls and postal mailings to the extent permitted by applicable laws. On occasion, these communications may also introduce you to other affiliated brands and partners and inform you about products, services, offers, and promotions from other companies and organizations. Some of our campaigns and promotions are run on third-party websites and/or social networks. For more information about our contests and other promotions, please see the official rules or details posted with each contest/promotion. We may use your friend’s email address to send them information you request through a “tell-a-friend” feature.

Third party social networks. We use your personal data when you interact with third-party social networking features, such as “Like” functions, to serve you with advertisements and engage with you on third party social networks. You can learn more about how these features work and the profile data that We obtain about you, and find out how to opt out by reviewing the privacy notices of the relevant third-party social networks.

Personalization. With your consent (where required), We may use your personal data (i) to analyse your preferences and habits, (ii) to anticipate your needs based on our analysis of your profile, (iii) to improve and personalise your experience on our websites and apps; (iv) to ensure that content from our websites/apps is optimised for you and for your computer or device; (v) to provide you with targeted advertising and content, and (vi) to allow you to participate in interactive features, when you choose to do so. For example, We remember your login ID/email address or screen name so that you can quickly login the next time you visit our site or so that you can easily retrieve the items you previously placed in your shopping cart. Based on this type of information, and with your consent (where required), We also show you specific Nestlé content or promotions that are tailored to your interests.

Order fulfilment. We use your personal data to process and ship your orders, inform you about the status of your orders, correct addresses and conduct identity verification and other fraud detection activities. This involves the use of certain personal data and payment information.

Other general purposes (e.g. internal or market research, analytics, security). In accordance with applicable laws, We use your personal data for other general business purposes, such as maintaining your account, conducting internal or market research and measuring the effectiveness of advertising campaigns. We reserve the right, if you have Nestlé accounts, to reconcile those accounts into one single account. We also use your Personal Data for management and operation of our communications, IT, and security systems.

-Contact Forms. For our Sites directed to Medical Professionals, We may collect information through specific contact forms. If you contact us through one of our online contact forms (e.g., Contact Us), your information is used to respond to your specific questions or requests, and in some instances, to post the answers to your questions in anonymous form on our Sites for reference by other medical professionals. The information you provide through one of our contact forms will not be used for any other purpose, unless you specifically authorize Us to do so.

-Community Features. For our Sites directed to Medical Professionals, We may collect and use your information to give you access to community features of the Sites including features that may allow you to upload and share recipes, pictures, videos, artwork, or other messages or content. This typically involves the collection, use, and (in some instances) public display of certain personal contact information, account login information, demographic information, and/or medical professional-generated content. Because these features are “communal” in nature, information or content that you post in these areas may be visible to others. Although We may take certain precautions to protect those who use these areas of our Sites, We encourage you to be wary of giving out any personal information in public forums. The information you post can be collected and used by people you don't know. We cannot guarantee the privacy and safety of these areas, and are therefore not responsible for any information you choose to post. Your use of these features is fully at your own risk.

 

5. DISCLOSURE OF YOUR PERSONAL DATA

The following paragraphs describe how We disclose your data.

The Nestlé S.A. family of companies. We share data within the Nestlé S.A. family of companies, which includes all direct and indirect subsidiaries of parent company Nestlé S.A.

Service providers. We share data with our service providers. These are external companies that We use to help Us run our business (e.g., order fulfilment, payment processing, fraud detection and identity verification, website operation, market research companies, support services, promotions, website development, data analysis, CRC, etc.).

Credit reporting agencies/debt collectors. To the extent permitted by applicable law, credit reporting agencies and debt collectors are external companies that We use to help Us to verify your creditworthiness (in particular for orders with invoice) or to collect outstanding invoices.

Third party companies using personal data for their own purposes. We may share data with third parties, which they may use for their own purposes. This may include their own marketing purposes. They may send or provide you with offers for products or services that may interest you. We may also permit third parties to collect data about you on our websites or apps for their own purposes.

Sharing personal data for legal reasons or due to merger/acquisition. In the event that Nestlé or its assets are acquired by, or merged with, another company including through bankruptcy, We will share your personal data with any of our legal successors. We will also disclose your personal data to third parties (i) when required by applicable law; (ii) in response to legal proceedings; (iii) in response to a request from a competent law enforcement agency; (iv) to protect our rights, privacy, safety or property, or the public; or (v) to enforce the terms of any agreement or the terms of our website.

We do not disclose or share sensitive data with third parties for purposes other than those listed above.

 

6. DATA PROTECTION AND RETENTION

We use reasonable and appropriate security measures as required by applicable law. The transmission of information via the Internet is, unfortunately, not completely secure and despite our efforts to protect your personal data, We cannot guarantee the security of the data during transmission through our websites/apps. It is important that you also play a role in keeping your personal data safe and secure. When signing up for an online account, please be sure to choose an account password that would be difficult for others to guess and never reveal your password to anyone else. You are responsible for keeping this password confidential and for any use of your account. If you use a shared or public computer, never choose to have your login ID/email address or password remembered and make sure to log out of your account every time you leave the computer. You should also make use of any privacy settings or controls We provide you in our websites/apps.

Retention of personal data. We keep personal data as long as it is necessary or relevant for the practices described in this Notice. We also keep personal data as otherwise required by law.

 

7. YOUR CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR PERSONAL DATA

We strive to provide you with choices regarding the personal data that you provide to Us. The following mechanisms give you the following control over your personal data:

Advertising, marketing and promotions. You can opt out of marketing emails by following the instructions provided in each such communication. Please note that even if you opt out from receiving marketing communications, you will still receive administrative communications from Us, such as order or other transaction confirmations, notifications about your account activities (e.g., account confirmations, password changes, etc.), and other important non-marketing-related announcements.

Cookies, tracking tools, and targeted advertising. We and the service providers and third parties with whom We work use several common tracking tools, including cookies, web beacons, flash cookies, and similar technologies, for a variety of reasons. These reasons include (1) recognizing new or past customers; (2) storing passwords for registered users; (3) improving our websites and apps; (4) understanding the interests of our customers and website visitors; and (5) personalizing your experience, including by serving you with advertising content in which We think you will be interested (also known as interest-based advertising).

  • You can control certain tracking tools. Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which We may use on certain websites from time to time, you can go to Macromedia’s Global Security Setting panel.

    Our Do Not Track Policy. Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.

    Certain options you select are browser and device specific.
     
  • You can opt out of behavioral advertising by participating companies. To opt out of having your online behavior recorded and used for advertising purposes by participating companies, please visit the Digital Advertising Alliance’s (“DAA”) Consumer Choice Tool for Web. The DAA also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choice for companies participating in this tool, download the AppChoices app or visit http://www.aboutads.info/choices/. To opt out of the use of information about your online activities for interest-based advertising by Network Advertising Initiative (NAI) member companies, please visit their site: http://www.networkadvertising.org/choices/.

    Certain choices you make are both browser and device-specific.

    • Even if you opt out, you still may receive advertising from Us that is not customized for you or from companies that do not participate in the DAA or NAI.

    On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.

 

8. THIRD PARTY WEBSITES AND SERVICES

We may link to third party websites or apps, including social media platforms. This Notice does not apply to, and We are not responsible for, the privacy practices of these third-party websites or apps. Please read their privacy policies carefully.

Our websites or apps may also include third party content that collects data. This includes data collected by cookies, pixels, or other tracking tools. We do not control these third parties or their tracking tools.

 

9. YOUR PRIVACY RIGHTS

Explanation of Applicable Privacy Rights

If you're a California resident, you may take advantage of the following rights:

  • Right to Know: You have the right to know what personal information We have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom We disclose personal information, and the specific pieces of personal information We have collected about you.
     
  • Right to Delete: You have the right to delete personal information that We have collected from you. Note that there are some reasons We will not be able to fully address your request, such as if We need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, for our internal purposes, or to comply with a legal obligation.
     
  • Right to Correct: You have the right to correct inaccurate personal information that We may maintain about you, subject to appropriate verification.
     
  • Right Opt-Out of Sale or Sharing of Personal Information:You have the right to opt-out of the “sale” or “sharing” of your personal information, as such terms are defined in California privacy laws. This means that, if you opt out, going forward, We will not sell or share your personal information with such third parties to use for their purposes, including cross-context behavioral advertising, unless you later direct Us to do so.

  • Explanation of "Sales" and "Sharing" under California Law: Our business model is not focused on selling data; however, in certain cases our marketing partners may receive information when they run digital advertising on our platform that enables them to access certain data about your use of our site. Under California law, our use of these services may constitute a “sale” or “share” of personal information.

    If you are a resident of Connecticut, Colorado, Utah, or Virginia, you may take advantage of certain privacy rights, such as to request access, correction, or deletion of your personal information. Because We may “sell” personal information or engage in “targeted advertising” as these terms are defined in Connecticut, Colorado, Utah, and Virginia laws, you may also exercise your right to opt-out of such sales or targeted advertising. You have the right to appeal a denial of your privacy rights.

    How to Submit a Request

    To take advantage of your right to know, delete, or correct under California, Colorado, Connecticut, Utah, or Virginia law, or to submit an appeal of a denial of your privacy rights, please contact us at https://gerber.com/contact/, by phone at 1.800.443.7237, or by using the Contact section below. We may request certain information about your interactions with Gerber to verify your identity before we can respond to your access, deletion, or correction requests. Gerber will confirm receipt of your request within 10 business days and will respond to your request within 45 calendar days, after proper verification, unless we need additional time, in which case we will let you know.

    To take advantage of your right to opt out of the sale or sharing of personal information or to opt out of targeted advertising, please click on the Do Not Sell or Share My Personal Information link which also is on our website footer or email us at parentsresource.gerber@us.nestle.com. We will work to comply with your opt-out request within 15 business days. We value your privacy and will not discriminate in response to your exercise of your privacy rights.

  • Agent Requests: You may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf or must demonstrate they have power of attorney pursuant to applicable probate law. Gerber retains the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent’s identity. An authorized agent is prohibited from using a consumer’s personal information, or any information collected from or about the consumer, for any purpose other than to fulfill the consumer’s requests, for verification, or for fraud prevention.

  • Data Protection Disclosures: In addition to the disclosures elsewhere in this Notice, this section describes the types of personal information that We collected, disclosed for business purposes, and sold or shared to third parties in the last 12 months.

  • Categories of Personal Information Disclosed for Business Purposes:In the last 12 months, We have disclosed the following categories of personal information to service providers, contractors, and vendors for business purposes: identifiers, characteristics of protected classifications under California or federal law, commercial information, financial and payment number, medical/health information, internet or other electronic network activity information, geolocation information, education information, visual information, and inferences drawn from the above. For more information, please see “Disclosure of Your Personal Data” above.

  • Use of Disclosure of Sensitive Personal Information.: To the extent that We collect, use, or share “sensitive personal information” as that term is defined in applicable California law, We limit our use or disclosure of the sensitive personal information for permitted business purposes.
  • Categories of Personal Information Sold or Shared:.: In the last 12 months, We have “sold” or “shared” (as defined in the CCPA) the following categories of personal information: identifiers, commercial information, internet or other electronic network activity information, and inferences drawn from the above. Each category of personal information was sold or shared to advertising networks, data analytics providers, and social networks, for the purposes described above under “Uses for Your Personal Data.” We do not have actual knowledge that We sell or share personal information of consumers under 16 years of age. To learn more, please see “Personal Data of Children” above.

    •  

    10. CHANGES TO THIS NOTICE

    If We change the way We handle your personal data, We will update this Notice. We reserve the right to make changes to our practices and this Notice at any time; please check back frequently to see if there have been any updates or changes to our Notice.

     

    11.  CONTACT

    To contact us about this Notice and/or our privacy practices, please contact Us using this form:  https://gerber.com/contact/, or  call our Parents Resource Center at 1.800.443.7237 or write us at:

    Gerber® Parents Resource Center 

    445 State St.

    Fremont, MI 49413-0001

Gerber Products Company Privacy Policy

Last Updated: July 1st, 2024

Table of Contents

Scope

This Privacy Policy describes how Gerber Products Company (referred to as “Gerber,”“we,” or “our” as applicable) collect, use, and disclose information about you. This Privacy Policy applies to information that we collect when you use or access our websites (each a “Site”), mobile applications (each an “App”), and services (collectively the “Services”) that display or link to this Privacy Policy, or when you otherwise interact with us.

In some cases, we may provide different or additional policies or notices about our information practices. For instance, depending on where you reside, our “Notice at Collection and U.S. State Privacy Notice” may apply in addition to this Privacy Policy. Please refer to that notice for state-specific disclosure requirements and information about exercising certain privacy rights.

We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you. If you have questions about this Privacy Policy or our information practices, please contact us.

Information We Collect

We collect various types of data about you, as described below.

Contact and account information: We collect when you make a purchase or create an account or profile with us, including your name, address, phone number, email address, username, password, purchase history, and any other information you choose to provide.

Interests and demographic information: In order to better understand our customers and offer products and services of interest to you, we may collect information from or about you that indicates your interests or demographic information. Examples may include date of birth, age or age range, gender, geographic location (e.g., ZIP Code), favorite products, hobbies and interests, household or lifestyle data, or transactional information about the products or services that you purchase. This may include data that indicates your work status, professional credentials, dietary preferences, nutrition, and exercise habits and goals. It may also include data about your child’s name, age, feeding styles, birthdate or expected due date, and gender.

Payment information: If you make a purchase, we work with a third-party payment processor to collect and process your billing address and payment method information.

Customer service and feedback: We may collect information from you when you request customer support or information from us, provide feedback or reviews about your experience with us or our products, or otherwise communicate with or contact us.

Social media account information: If you link a third-party social media account with us, we may collect information you have publicly shared on your account.

Consumer-Generated Content: We may collect content that you create and then share with us on third-party social networks or one of our Sites or Apps. Examples include photos, videos, personal stories, or other similar media or content. Where permitted, we collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, Site community features, consumer engagement, and third-party social networking.

Location information: We may collect or infer information about your location based on your mailing zip code, or IP address.

Device and usage information: We collect information about the device you use to access our Services, including technical information about your device and network, such as hardware model, operating system version, browser, mobile carrier, device identifiers, and IP address. We also collect information about your activity on our Services and your interactions with our ads and communications, such as the routes by which you access our Services along with access dates and times, browsing behavior such as pages viewed, links clicked ,information about activity on a specific page, such as mouse movements and keystrokes, and items placed in your cart or added to your wish list.

How We Collect Information

There are several ways we may obtain information about you. Gerber collects information from you (a) that you choose to share with us when using our Services and when you otherwise interact with us, such as through our customer service channels, (b) that we collect automatically when you use our Services, and (c) that we receive from third parties.

We collect information from you directly: We collect information when you use our Services or otherwise interact with us. This may include placing an order, providing a review, signing up for communications, and registering for an account with us, entering a promotion or contest, or participating in our surveys.

We collect information automatically: We and our third party service providers collect data about you using cookies, pixels, session reply, and similar technologies. We use these technologies to improve our Services and provide certain functionality, analyze use of our Services and enhance your experience, see which areas and features of our Services are popular, and count visits. They also help us understand information like access times, pages viewed, links clicked, and the page you visited before navigating to our Services. For more information about our use of cookies and other tracking technologies, see the “Targeted Advertising and Analytics” and “Your Choices” sections below.

We get information about you from other sources: We may collect information about you from our business partners or affiliates. We may also acquire information from other sources, such as when you place an online order through a third-party and to help us maintain the accuracy of the information we collect, personalize your experience with the Services, target our communications so that we can inform you of products and services or other offers that may be of interest to you, measure ad quality and responses, and for internal business analysis or other business purposes. We may also receive information from our “tell-a-friend” program or friends who want to send you a product.

Use of Information

We may use the information that we collect from and about you for a variety of business purposes, as follows:

  • We use information to communicate with you. We may use information to answer your questions and comments, including providing you with information about this Privacy Policy or our Terms and Conditions. We may also use information to provide you with customer service.
  • We use information so you can purchase our products. We may use information to process and fulfill orders. We may use information to process your registration with our Services so you can use our features.
  • We use information to improve our products and Services. We may use information to make our Services better.
  • We use information to personalize the Services. We may use information to personalize your experience with us, including saving preferences or settings. This may include customizing the content you see or making it easier for you to log into your account. In order to personalize the Services, we may analyze your preferences, information, and habits.
  • We use information for marketing purposes. We provide you with information about new products and special offers or promotions which may include advertisements for our products and services that are tailored to you. We may use information to run a sweepstakes or contest. We deliver content to you through various channels, such as email and social media platforms. If you wish to opt-out of marketing communications, please see the “Your Choices” section below.
  • We use information to protect our company and others. We use information to detect, investigate, respond to, prosecute, and help protect against security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of Gerber and others.
  • We use information for other lawful purposes or as we may disclose to you.

Targeted Advertising and Analytics

We engage others to provide analytics, serve advertisements, and perform related services across the web and in mobile apps. These entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content and better understand your activity.

You can opt-out of having your personal information used or disclosed for these purposes via cookies and similar technologies by clicking the “Your Privacy Choices” link found in the footer of our website and following the instructions in the pop-up window. Your opt-out choice will be linked to your browser only; therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies. From within our app, you can opt out by navigating to the Privacy Information section under your account.

In addition to cookie-based ad targeting, we may disclose identifiers, such as your email address and phone number, to our advertising partners. These advertising partners translate that information into a unique identifier that they can use to show ads that are more relevant to you across the web and in mobile apps. You may opt out of these disclosures by filling out our webform.

You can also learn more about interest-based ads, or opt-out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices. Please note that you will need to renew your opt-out choice if you visit our Services from a new device or browser, or if you clear your cookies. Your device may also include a feature that allows you to opt out of having certain information collected through mobile apps used for targeted advertising purposes.

Disclosure of Information

We disclose information as described in the Targeted Advertising and Analytics section and in the following ways:

  • We disclose information within our family of companies. We may disclose information with the Nestlé S.A. family of companies, which includes all direct and indirect subsidiaries of parent company Nestlé S.A. and any future related companies.
  • We disclose information to our vendors and service providers. We make personal information available to our vendors, service providers, contractors and consultants who perform services on our behalf, such as companies that assist us with web hosting, shipping and delivery, payment processing, financing, fraud prevention, customer service, data enrichment, analytics, and marketing. We may disclose information with external companies who perform business, technical, professional, or marketing related services for us. This also includes companies that help us with fraud detection and Service operations. We may disclose information with data analytics vendors or market research companies. In some circumstances these entities may use your information for their own purposes. This might include internal analytics.
  • We disclose information to any successor to all or part of our business. In the event that Nestlé USA or our assets are acquired by or merged with another company, we may disclose all categories of information as part of that transaction. This acquisition or merger may include part of our business or one of our brands. This may occur in the event of bankruptcy.
  • We disclose information if we think we have to in order to comply with the law or to protect ourselves.For example, we may disclose all categories information to respond to a court order or subpoena. We will disclose information if a government agency or regulatory body requests it. This includes U.S. and non-U.S. law enforcement or regulatory authorities.
  • We disclose aggregate or anonymous information. We may disclose aggregate, anonymous, or de-identified information that cannot reasonably be used to identify you. We maintain and use this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.
  • We disclose information as permitted by law and for other reasons we may describe to you.

Third Party Sites and Content

The Services may have links to third-party websites, which may have privacy policies that differ from our own. We are not responsible for the practices of these sites, nor does our Privacy Policy apply to other sites. We have no control over the information that is collected, stored, or used by third party sites, so please read each site’s privacy policy carefully.

We Combine Information

We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Services, as well as information collected offline, across other computers or devices that you may use, and from third party sources.

Your Choices

Account Information: You can access, correct, or delete certain information stored within your online account by logging into your account at any time.

Cookies and Similar Tracking Technologies: We use cookies and similar tracking technologies to analyze visits to and use of our Services and how consumers are interacting with our marketing communications. You can usually adjust your browser settings to remove or reject browser cookies. You can also adjust certain cookie settings by clicking the “Your Privacy Choices” link found in the footer of our website and following the instructions in the pop-up window, or by navigating to our Privacy Information section under your account from within the Gerber app. Please note that removing or rejecting cookies could affect the functionality of our Services, such as remembering your preferred language.

Communication preferences: You may opt-out of receiving text messages or promotional emails from us at any time. To opt out of text messages, please send a reply text that says ‘STOP’. To opt-out of promotional emails, please follow the unsubscribe instructions in those communications. If you opt-out, we may still send you non-promotional emails, such as those about your account or orders.

These Sites and Apps are Not Intended For Children

The Services where this Privacy Policy appears are meant for adults. We do not knowingly collect personal information from children. If you are a parent or legal guardian and think your child has given us information, you can write to us or email us at the addresses provided at the end of this Privacy Policy. Please mark your inquiries “Parental Information Request.” Parents, you can learn more about how to protect children’s privacy here

Security Measures and Location of Information

We use standard security measures. While we make every effort to help ensure the integrity and security of our network and systems, the Internet is not 100% secure. We cannot promise that your use of our Services will be completely safe. We encourage you to use caution, and not to share or reuse passwords.

Transfer of Information to the U.S. and Other Countries: Gerber is based in the United States. You understand that by interacting with us your information will be sent to the US. The laws of the US may not provide the same protections as the laws in your country.

Additional Disclosures for Specific Jurisdiction

Some U.S. states have privacy laws that require specific disclosures and afford residents of those states with additional privacy rights. Please see our Notice at Collection and U.S. State Privacy Notice for details. As described in that notice, residents of covered states have the right to request access to, and correction or deletion of, their personal information by submitting this webform or contacting Customer Service at 1-800-284-9488. They can also opt out of “sales,” “sharing,” and “targeted advertising” by following the instructions in our Notice at Collection and U.S. State Privacy Notice.

Updates to this Privacy Policy

From time to time we may change this Privacy Policy. We will notify you of any material changes as required by law (such as by adding a statement to the Services or sending you a notification). We will also post an updated copy of this Privacy Policy on our Services when we make changes. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Contact Us

If you have an questions, comments, or concerns about this Privacy Policy or our privacy practices, you can reach us at:

Gerber® Parents Resource Center
Attention: Privacy
445 State Street
Fremont, MI 49413-0001
1-(800)-443-7237

Gerber Products Company Privacy Policy

Last Updated: July 1st, 2024

Table of Contents

Scope

This Privacy Policy describes how Gerber Products Company (referred to as “Gerber,”“we,” or “our” as applicable) collect, use, and disclose information about you. This Privacy Policy applies to information that we collect when you use or access our websites (each a “Site”), mobile applications (each an “App”), and services (collectively the “Services”) that display or link to this Privacy Policy, or when you otherwise interact with us.

In some cases, we may provide different or additional policies or notices about our information practices. For instance, depending on where you reside, our “Notice at Collection and U.S. State Privacy Notice” may apply in addition to this Privacy Policy. Please refer to that notice for state-specific disclosure requirements and information about exercising certain privacy rights.

We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you. If you have questions about this Privacy Policy or our information practices, please contact us.

Information We Collect

We collect various types of data about you, as described below.

Contact and account information: We collect when you make a purchase or create an account or profile with us, including your name, address, phone number, email address, username, password, purchase history, and any other information you choose to provide.

Interests and demographic information: In order to better understand our customers and offer products and services of interest to you, we may collect information from or about you that indicates your interests or demographic information. Examples may include date of birth, age or age range, gender, geographic location (e.g., ZIP Code), favorite products, hobbies and interests, household or lifestyle data, or transactional information about the products or services that you purchase. This may include data that indicates your work status, professional credentials, dietary preferences, nutrition, and exercise habits and goals. It may also include data about your child’s name, age, feeding styles, birthdate or expected due date, and gender.

Payment information: If you make a purchase, we work with a third-party payment processor to collect and process your billing address and payment method information.

Customer service and feedback: We may collect information from you when you request customer support or information from us, provide feedback or reviews about your experience with us or our products, or otherwise communicate with or contact us.

Social media account information: If you link a third-party social media account with us, we may collect information you have publicly shared on your account.

Consumer-Generated Content: We may collect content that you create and then share with us on third-party social networks or one of our Sites or Apps. Examples include photos, videos, personal stories, or other similar media or content. Where permitted, we collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, Site community features, consumer engagement, and third-party social networking.

Location information: We may collect or infer information about your location based on your mailing zip code, or IP address.

Device and usage information: We collect information about the device you use to access our Services, including technical information about your device and network, such as hardware model, operating system version, browser, mobile carrier, device identifiers, and IP address. We also collect information about your activity on our Services and your interactions with our ads and communications, such as the routes by which you access our Services along with access dates and times, browsing behavior such as pages viewed, links clicked ,information about activity on a specific page, such as mouse movements and keystrokes, and items placed in your cart or added to your wish list.

How We Collect Information

There are several ways we may obtain information about you. Gerber collects information from you (a) that you choose to share with us when using our Services and when you otherwise interact with us, such as through our customer service channels, (b) that we collect automatically when you use our Services, and (c) that we receive from third parties.

We collect information from you directly: We collect information when you use our Services or otherwise interact with us. This may include placing an order, providing a review, signing up for communications, and registering for an account with us, entering a promotion or contest, or participating in our surveys.

We collect information automatically: We and our third party service providers collect data about you using cookies, pixels, session reply, and similar technologies. We use these technologies to improve our Services and provide certain functionality, analyze use of our Services and enhance your experience, see which areas and features of our Services are popular, and count visits. They also help us understand information like access times, pages viewed, links clicked, and the page you visited before navigating to our Services. For more information about our use of cookies and other tracking technologies, see the “Targeted Advertising and Analytics” and “Your Choices” sections below.

We get information about you from other sources: We may collect information about you from our business partners or affiliates. We may also acquire information from other sources, such as when you place an online order through a third-party and to help us maintain the accuracy of the information we collect, personalize your experience with the Services, target our communications so that we can inform you of products and services or other offers that may be of interest to you, measure ad quality and responses, and for internal business analysis or other business purposes. We may also receive information from our “tell-a-friend” program or friends who want to send you a product.

Use of Information

We may use the information that we collect from and about you for a variety of business purposes, as follows:

  • We use information to communicate with you. We may use information to answer your questions and comments, including providing you with information about this Privacy Policy or our Terms and Conditions. We may also use information to provide you with customer service.
  • We use information so you can purchase our products. We may use information to process and fulfill orders. We may use information to process your registration with our Services so you can use our features.
  • We use information to improve our products and Services. We may use information to make our Services better.
  • We use information to personalize the Services. We may use information to personalize your experience with us, including saving preferences or settings. This may include customizing the content you see or making it easier for you to log into your account. In order to personalize the Services, we may analyze your preferences, information, and habits.
  • We use information for marketing purposes. We provide you with information about new products and special offers or promotions which may include advertisements for our products and services that are tailored to you. We may use information to run a sweepstakes or contest. We deliver content to you through various channels, such as email and social media platforms. If you wish to opt-out of marketing communications, please see the “Your Choices” section below.
  • We use information to protect our company and others. We use information to detect, investigate, respond to, prosecute, and help protect against security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of Gerber and others.
  • We use information for other lawful purposes or as we may disclose to you.

Targeted Advertising and Analytics

We engage others to provide analytics, serve advertisements, and perform related services across the web and in mobile apps. These entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content and better understand your activity.

You can opt-out of having your personal information used or disclosed for these purposes via cookies and similar technologies by clicking the “Your Privacy Choices” link found in the footer of our website and following the instructions in the pop-up window. Your opt-out choice will be linked to your browser only; therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies. From within our app, you can opt out by navigating to the Privacy Information section under your account.

In addition to cookie-based ad targeting, we may disclose identifiers, such as your email address and phone number, to our advertising partners. These advertising partners translate that information into a unique identifier that they can use to show ads that are more relevant to you across the web and in mobile apps. You may opt out of these disclosures by filling out our webform.

You can also learn more about interest-based ads, or opt-out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices. Please note that you will need to renew your opt-out choice if you visit our Services from a new device or browser, or if you clear your cookies. Your device may also include a feature that allows you to opt out of having certain information collected through mobile apps used for targeted advertising purposes.

Disclosure of Information

We disclose information as described in the Targeted Advertising and Analytics section and in the following ways:

  • We disclose information within our family of companies. We may disclose information with the Nestlé S.A. family of companies, which includes all direct and indirect subsidiaries of parent company Nestlé S.A. and any future related companies.
  • We disclose information to our vendors and service providers. We make personal information available to our vendors, service providers, contractors and consultants who perform services on our behalf, such as companies that assist us with web hosting, shipping and delivery, payment processing, financing, fraud prevention, customer service, data enrichment, analytics, and marketing. We may disclose information with external companies who perform business, technical, professional, or marketing related services for us. This also includes companies that help us with fraud detection and Service operations. We may disclose information with data analytics vendors or market research companies. In some circumstances these entities may use your information for their own purposes. This might include internal analytics.
  • We disclose information to any successor to all or part of our business. In the event that Nestlé USA or our assets are acquired by or merged with another company, we may disclose all categories of information as part of that transaction. This acquisition or merger may include part of our business or one of our brands. This may occur in the event of bankruptcy.
  • We disclose information if we think we have to in order to comply with the law or to protect ourselves. For example, we may disclose all categories information to respond to a court order or subpoena. We will disclose information if a government agency or regulatory body requests it. This includes U.S. and non-U.S. law enforcement or regulatory authorities.
  • We disclose aggregate or anonymous information. We may disclose aggregate, anonymous, or de-identified information that cannot reasonably be used to identify you. We maintain and use this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.
  • We disclose information as permitted by law and for other reasons we may describe to you.

Third Party Sites and Content

The Services may have links to third-party websites, which may have privacy policies that differ from our own. We are not responsible for the practices of these sites, nor does our Privacy Policy apply to other sites. We have no control over the information that is collected, stored, or used by third party sites, so please read each site’s privacy policy carefully.

We Combine Information

We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Services, as well as information collected offline, across other computers or devices that you may use, and from third party sources.

Your Choices

Account Information: You can access, correct, or delete certain information stored within your online account by logging into your account at any time.

Cookies and Similar Tracking Technologies: We use cookies and similar tracking technologies to analyze visits to and use of our Services and how consumers are interacting with our marketing communications. You can usually adjust your browser settings to remove or reject browser cookies. You can also adjust certain cookie settings by clicking the “Your Privacy Choices” link found in the footer of our website and following the instructions in the pop-up window, or by navigating to our Privacy Information section under your account from within the Gerber app. Please note that removing or rejecting cookies could affect the functionality of our Services, such as remembering your preferred language.

Communication preferences: You may opt-out of receiving text messages or promotional emails from us at any time. To opt out of text messages, please send a reply text that says ‘STOP’. To opt-out of promotional emails, please follow the unsubscribe instructions in those communications. If you opt-out, we may still send you non-promotional emails, such as those about your account or orders.

These Sites and Apps are Not Intended For Children

The Services where this Privacy Policy appears are meant for adults. We do not knowingly collect personal information from children. If you are a parent or legal guardian and think your child has given us information, you can write to us or email us at the addresses provided at the end of this Privacy Policy. Please mark your inquiries “Parental Information Request.” Parents, you can learn more about how to protect children’s privacy here.

Security Measures and Location of Information

We use standard security measures. While we make every effort to help ensure the integrity and security of our network and systems, the Internet is not 100% secure. We cannot promise that your use of our Services will be completely safe. We encourage you to use caution, and not to share or reuse passwords.

Transfer of Information to the U.S. and Other Countries: Gerber is based in the United States. You understand that by interacting with us your information will be sent to the US. The laws of the US may not provide the same protections as the laws in your country.

Additional Disclosures for Specific Jurisdiction

Some U.S. states have privacy laws that require specific disclosures and afford residents of those states with additional privacy rights. Please see our Notice at Collection and U.S. State Privacy Notice for details. As described in that notice, residents of covered states have the right to request access to, and correction or deletion of, their personal information by submitting this webform or contacting Customer Service at 1-800-284-9488. They can also opt out of “sales,” “sharing,” and “targeted advertising” by following the instructions in our Notice at Collection and U.S. State Privacy Notice.

Updates to this Privacy Policy

From time to time we may change this Privacy Policy. We will notify you of any material changes as required by law (such as by adding a statement to the Services or sending you a notification). We will also post an updated copy of this Privacy Policy on our Services when we make changes. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Contact Us

If you have an questions, comments, or concerns about this Privacy Policy or our privacy practices, you can reach us at:

Gerber® Parents Resource Center
Attention: Privacy
445 State Street
Fremont, MI 49413-0001
1-(800)-443-7237
All trademarks are owned by Société des Produits Nestlé S.A., Vevey, Switzerland or used with permission. © 2024 Nestle. All rights reserved. If you do not live in the U.S., please read this special notice. The content of this site is intended for U.S residents only.