You can enter Gerber Photo Search between April 30 at 9:00 AM EDT and May 24 at 11:59 PM EDT.

Look out for an update this summer! Potential winners will receive an email from Gerber in June. Gerber may also contact potential winners from official verified Gerber social media pages. We will never reach out from an unverified social handle or ask you for your credit card information or other payment details.

Official rules and details on how to enter Gerber Photo Search 2024 are available here.

Your little one must be between one (1) day old and forty-eight (48) months old at the time of entry to be eligible.

Gerber Photo Search 2024 is open to individuals who are legal residents of the 50 United States or DC and are at least eighteen (18) years old and the parents or legal guardians of a child that is between one (1) day old and forty-eight (48) months old as of the date of entry.

To be considered valid, all entries for this year's Photo Search must be submitted through our website portal.

Only one entry per eligible child will be accepted. If you have more than one eligible child and they are different ages, you can submit a separate entry for each one, but different email addresses must be used. Multiples like twins or triplets should be submitted in the same entry.

We are not accepting videos as part of this year’s submission.

Baby’s first years are full of many tiny triumphs beyond major milestones like their first word or first steps. ‘Inchstones’ can refer to that first giggle, a messy meal in a highchair, a cuddle with their forever baby blankie – all those sweet, small moments that make the everyday extra special! This year’s Photo Search is about celebrating those adorable moments. For a full list of inchstone moments and criteria, please visit our website portal.

Parents or legal guardians must share one photo in their entry capturing a moment that they want to celebrate from their baby’s life, whether that’s a big milestone or inspired by the additional categories we’ve shared to help capture a more multidimensional view of your little one. The submission of one photo qualifies your baby to be considered for both the 2024 Gerber Baby as well as the additional inchstone moments.

Our full list of inchstones is below! To learn more about the criteria and prizing for each inchstone, visit our website portal.

• Sleepy Moment
• #GRWM Moment
• On-the-Go Moment
• New Food Moment
• Playful Moment
• Treat Yourself Moment
• Cozy Moment
• Little Bestie Moment
• Steppin' Out Moment
• #GrowWithLove Moment

All entries are final and cannot be removed or resubmitted. Make sure to double check your entry on the preview page prior to clicking ‘Submit.’

You or an immediate family member (child’s parent/legal guardian or a sibling over 18 years of age) must take your little one’s photo during the entry period. You may not use photos taken by individuals outside of your family, including professional photographers.

Your little one’s entry photo must be taken during the entry period – between April 30 and May 24, 2024.

While full-color photos are preferred, we will accept black & white shots of your little one.

Yes, you can enter using a collage as long as the photos of your little one were taken during the entry period and each photo follows the rules.

Your eligible little one must be in the photo. In the case of multiples like twins or triplets, they should all be in the same photo. The parent(s) or legal guardian(s) may also appear in the photo, but this is not a requirement! Other children (including siblings) should not be in the entry photo.

Please make sure that you don’t prominently feature any third-party trademarks, logos, watermarks or artwork with your entry. Submissions may not violate anyone’s copyrights or trademark rights.

Your little one must be fully clothed in their entry photo. No bathtub or diaper photos, please! Also make sure to avoid prominently featuring any third-party trademarks, logos or artwork with your entry.

Filtered photos will not be accepted, with the exception of black & white photos. Small tweaks to exposure or other settings are OK if they help make the image more clear, but editing should not distort or alter the appearance of your baby (e.g., “beauty filters.”). We also will not accept submissions containing text or imagery created with AI (Artificial Intelligence).

When you successfully submit your entry, your screen will show a message sharing that your application has been received. We will also send you an email confirmation message from Gerber (make sure to check your spam folder!). Unfortunately, we are unable to confirm via our Parents Resource Center whether specific individual entries have been received.

The 2024 Gerber Baby will be chosen by a panel comprised of our dedicated Gerber and Nestlé USA employees, as well as, for the very first time, the parents of previous Gerber Babies. Each family – including the parents of babies Zane, Kairi, Isa, Magnolia, Lucas, Riley, Isla, Levi, Paxton and the 2023 Gerber Baby, Maddie — will bring their unique perspective to the selection process. Keep an eye on Gerber’s social channels to meet some of our selection committee! The panel will spend about 6 weeks reviewing entries – including during the call to entry period – looking for moments to celebrate from baby’s life, whether that’s a big milestone or inspired by the additional categories we’ve shared to help capture a more multidimensional view of your little one.

Gerber has long supported March of Dimes and their mission to ensure parents and babies are healthy, regardless of wealth, race, gender or geography. In 2022, we extended our partnership to our annual Photo Search program and are proud to continue supporting March of Dimes’ maternal and infant health programs again this year to protect the health of families today and for generations to come.

We encourage you to share your excitement on social media with #GerberPhotoSearch2024 and by tagging @Gerber. Note that sharing does not impact your Photo Search entry.

All completed submissions are given the same level of consideration, regardless of which day they were submitted during the entry period.

This year, we will announce one (1) new Gerber Baby for 2024. We will also celebrate and give recognition to ten (10) additional babies for the unique moments captured in their submissions.

The Photo Search winner will serve as the 2024 Gerber Baby and receive $25,000 from Gerber. The winner will also earn a year’s supply of Gerber products, a new wardrobe from Gerber Childrenswear, and prizes from our friends at Canon^®, UPPABaby^®, Little Tikes^®, Motherhood^®, and ezpz^™! See official rules for more details.

This year, we are thrilled to recognize more babies than ever before! We will review each submission and select ten (10) additional standout entries to celebrate on our social channels alongside the 2024 Gerber Baby. Each inchstone winner will receive a $500 Gerber.com gift card and apparel from Gerber Childrenswear, plus a special prize from the sponsor of their inchstone! Check out the prizes from our partners Brooklinen^®, CeraVe^®, Dagne Dover^®, ezpz^™, Gerber^® Childrenswear, Gopuff^®, Motherhood^® Maternity, Peanut^™, UPPAbaby^®, and UrbanStems^® at photosearch.gerber.com!