Meet Maddie | 2023 Gerber Baby

Magnolia Earl Gerber Photo Search 2020 Winner — Magnolia Earl our Photo Search 2020 Winner

Photo Search 2021 Entry Period has Closed!

To celebrate the 11th anniversary of the Gerber® Photo Search program, the 2021 PhotoSearch Winner and Spokesbaby will also be named our first-ever Chief Growing Officer!

Read the Job Description

Meet Maddie!

She's the winner of Gerber Photo Search 2023 and the newest Gerber Spokesbaby & Chief Growing Officer. Maddie is already a world traveler, an adventurous eater and an animal lover! We can’t wait to see all that Maddie will accomplish this year

Where is Maddie from?

Maddie and her family live in Colorado.

When is Maddie's birthday?

Maddie celebrates her birthday on September 14!

What's Maddie's personality like?

Maddie’s parents describe her as playful, outgoing and adventurous!

What are some of Maddie's favorite activities?

Maddie’s parents are world travelers and are excited to bring Maddie along on their many adventures – her first international trip was to Vancouver, Canada! Maddie loves everyday adventures, too – she thrives in her swim lessons, music classes, and even hiking and paddleboarding with her mom. She also supports her local zoo as a member!

Does Maddie have any pets?

Maddie has a furry big sister, a French bulldog named Zoe.

What is Maddie's story?

Maddie’s mom and dad are high school sweethearts and have been together for 22 years, including 9 years of long distance. Her mom and dad came from first-generation immigrant families from the Philippines, and both of Maddie’s grandfathers served in the US Navy. Maddie’s dad is a graduate of the US Air Force Academy and has served our country for 16 years as a Lieutenant Colonel physician. Mom helps to create smiles as a dentist!

Just like her mom, Maddie entered the world with a full head of hair, big eyes and the most joyful attitude. Together as a family, they enjoy the outdoors, travel, animals, photography, and trying new foods and restaurants. Maddie’s parents think she could grow up to be a dentist just like her mom – she’s already fascinated with teeth!

As world travelers, Maddie’s parents have moved five times with the military, traveled to over 30 countries and 20 states, and have already brought Maddie on plenty of adventures. A rainbow baby, Maddie has been the sweetest blessing. Every milestone, every snuggle and every moment with Maddie has made life that much more meaningful and beautiful for her parents. They hope to get stationed overseas when Maddie is a little older so she can experience other parts of the world.

Meet our past Spokesbabies!

2022 Spokesbaby

Isa

Isa’s undeniable smile and bubbly personality captured our hearts. She’s an inspiration to her parents, her sister, her community, and to us, too!

2021 Spokesbaby

Zane

Zane first caught our eye with his mischievous little smile. This cutie-pie is quite the comedian, in fact—he loves to crack himself up and even wakes up laughing. His cheerful attitude, captivating giggles, and playful smile can light up any room!

2020 Spokesbaby

Magnolia

As you can probably tell from her adorable face, Magnolia is happy and easy-going, and she brings joy to everyone she meets.

2019 Spokesbaby

Kairi

The look of wonder in her eyes and delicate expression made Kairi stand out last year. With her one-of-a-kind, entertaining personality and vibrant facial expressions, Kairi, now 2, hopes to radiate positivity around the world.

2018 Spokesbaby

Lucas

Lucas' infectious smile and radiating personality caught our judges' eyes immediately in the selection process and we have been in love ever since. Since Lucas captured hearts around the world, he served as an honorary judge on the 2018 Photo Search judging panel to bookend his reign as Spokesbaby. Lucas, now 3 ½ years old, is from Dalton, Georgia.

2017 Spokesbaby

Riley

Our judges loved the expression on Riley’s face and how well he captured their attention through a simple photograph. Riley, now 3 ½ years old, was born in Columbus, Ohio, but has made the move with mom, dad and little sister Mia (and big fur bother Dukie) to Orlando, Florida! He loves living near Mickey Mouse and has mom and dad take him frequently to give Mickey and the gang big hugs.

2016 Spokesbaby

Isla

Isla's fantastic hair and captivating smile drew the Gerber judges to her photo. Now at 4 ½ years old, Isla live in Troy, Michigan, with her mom, dad, big sister (Nora), baby brother (Jack) and family cat Finnegan.

2015 Spokesbaby

Grace

We just fell in love with Grace's smile (and those dimples)! Grace, now 5 ½ years old, is from Lancaster, Pennsylvania.

2014 Spokesbaby

Levi & Paxton

Paxton and Levi were our first and only twin winners to date in Photo Search history. The judges were in awe with these twins. Paxton and Levi, now 6 years old, are from Wernersville, Pennsylvania.

2013 Spokesbaby

Mary Jane

Mary Jane’s big, bright eyes and adorable smile drew the Gerber judges to her photo. Mary Jane is now 8 years old and lives with her mom and dad in Fresno, California.

2012 Spokesbaby

Tate

Our judges were captured by Tate's adorable smile and bright blue eyes. Now 9 years old, Tate was born in Springfield, Missouri, but has made the move with mom, dad and two little brothers to Austin, Texas!

2011 Spokesbaby

Mercy

Mercy’s candid expression and adorable features (especially those full and bouncy curls) are what made us fall in love with our first-ever Photo Search winner. Mercy, now 12 years old, is from Toledo, Ohio.

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