The best-known infant formula marketing guidelines are the International Code of Marketing of Breastmilk Substitutes, developed by the World Health Organization in 1981. These guidelines are known as the WHO Code. We abide by the Code in every country where it is law, and follow the aim of the Code where it is not, such as in the United States, where we affirm our belief that breastmilk is best within consumer communication.
We encourage moms to breastfeed as long as possible, with consideration for their life circumstances. If a mom chooses not to breastfeed, we believe that iron-fortified formula is the best alternative to breastmilk.
For information about how Nestlé complies with the WHO Code in developing countries and in other countries where the code is law, visit www.babymilk.Nestle.com